It says concerning the last days that because of abounding iniquity the love of many will wax cold. In the Laodicean, or last age, self love, and love for material things will take the place of the true love of God. We need to guard against the power of sin in these last days. So many are getting so hard because they haven't realized the effect of this last day spirit. It is time to draw nigh to God and let him fill our lives with His love, or we will feel the coldness of the last day church, and reject the truth of God which alone is able to help us.

William Branham, Sermon "The Thyatirean Church Age"
https://en.branham.ru/sermons/65-0005‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌‌