The other evening while I was speaking on love and how that we must have the feeling of the people, we must feel for them and love them. Love is the greatest weapon that God ever put into the hands of man. You can't fool people.
Until the burden gets on the Christian Church for lost souls, we're fighting the air. I believe in gifts and signs and wonders, certainly. That goes with the body, but let's not put that ahead of love and lost souls. Let's get into—a burden on our hearts.

William Branham, sermon «When Love Is Projected»
https://en.branham.ru/sermons/56-0218B